Our tracking systems enable your business to review your marketing initiatives and make adjustments when needed to improve the bottom line.

• What is the cost and effectiveness of your advertising?
  
  
• What media produces poor results - What media is delivering?
  
  
• Who are your customers and where are you drawing them from?
  
  
• When and how are your customers responding to your advertising?
  
  
• How is your sales staff handling sales inquiries?
  
  
• How long does a potential customer stay with your sales staff on the phone?
  
  
• Is your sales staff turning inquires into appointments?
  

• Our call tracking and media measurement tools will provide detailed reports analyzing each call and follow the cycle through to the sale
  
  
• Each media source will have a dedicated line to determine which media produces the most cost effective results
  
  
• Contact information for each caller and the area from which the call was made will be provided in a detailed report allowing for a follow up lead list and a marketing strategy to increase market share in specific geographic areas

• Detailed tracking reports will advise peak times and days of customer contact allowing for management of staffing based on volumes
  
  
• Voice recording allows management to listen to their sales staff with prospective customers, resulting in qualifying the needs of their sales department and executing training to increase closing ratios

The OnPhone Web Analytics provides valuable data and reports that includes IP addresses. The information provided assists in maximizing web optimization opportunities as well as determining which media sources are driving consumers to your website by isolating your individual campaigns.

The OnPhone training team will score incoming leads by using the OnPhone “Call Monitoring Reports”. We listen and analyze incoming calls to determine the current performance level of your receptionist, sales associates and service advisors. This allows us to establish an overall benchmark of your sales staff and their skill level prior to and post training.

In addition we score the quality of each lead determining a hot, medium or cold sales inquiry by media source allowing you to better manage your ROI.

I am very familiar with “Call Tracking” and “Voice Recording” tools, as I have used a similar system in the past.

The OnPhone team provides a very high level of service, as they get back to me promptly when we have inquiries or need assistance.

OnPhone offers a “no additional work” format designed so that I can have my reports sent to me as frequent or in incremental time frames as needed. The Call Tracking data is available immediately at my fingertips, allowing me to focus on other priorities.

I like the fact that Karin and Wayne have extensive media and automotive back grounds; this allows us to speak intelligently about our needs.

“OnPhone provides cost effective solutions that represent measurable value.”

Paul Staples
General Manager
Willowdale Subaru
www.willowdalesubaru.com