AUTOPRICE Canada
The OnPhone Call Track service provides AutoPrice Canada with accurate lead generation data that aids in determining which media sources/campaigns are producing the greatest results and therefore ROI for our marketing dollars. The quality of our lead handling process can be measured by reviewing and listening to the exchange between the consumer and our associates. The reporting tools provide an immediate follow up opportunity for our associates either by phone or direct mail and vital information about our potential clients are inputted into our data base.

OnPhone has facilitated telephone skills training at both locations. This module has helped our sales reps to understand the process handling incoming leads more effectively by taking control. Identifying needs and booking appointments times more consistently, has increased our call to appointment ratios.

AutoPrice Canada has experienced a consistent, increased sales trend upon completion of the training.

We have found that the OnPhone team are "students of the industry" and as a result, they bring us new and exciting trends before the industry has adopted them as the norm. This allows us to stay steps ahead of our competition. The team has extensive media and marketing experience and can speak to us intelligently about changing technologies, initiatives and ways to implement them into our processes. Marc Derikx Vice President AutoPrice Canada

Marc Derikx
Vice President AutoPrice Canada

www.autopricecanada.com

PARTNERSHIP MARKETING AGENCY
Partnership Marketing has recommended OnPhone Call Tracking and Web Analytics services to its clients based on the measurable results. We work with many New Home Builders and it has always been a challenge to accurately measure the effectiveness of media and provide actual Return On Investment.

What generates the greatest leads! Is it signage? Is it the Daily Newspapers? Niche Publications? Internet Properties? Are the guest registries that our Sales Representatives fill out at the sales office accurate? Do we qualify all visitors that walk through the door? Traditional reports are not accurate.

The OnPhone Tracking system is 100% accurate and leaves no room for guess work!

Case Study: We presented a media campaign to one of our Home Builder clients that launched a new project. They agreed to utilize the OnPhone Tracking System for preview and launch periods.

The Goal: (A) To see how accurate our media plan was. (B) Determine which media generated the greatest volume of leads. Outcome: We dropped two publications because they were not generating leads and it was not cost effective for our client. We allocated dollars to the media which produced the greatest results.

The OnPhone service also enables us to monitor and review our incoming leads so we could evaluate the performance of our sales agents. It was great to provide feedback to our agents and hear what the consumer was asking for.

After time it was clear that we had a successful campaign. With our marketing plans, we were pro-active rather than re-active as well as being very confident!

Another client of ours has a marketing director who is big on measurable results. He swears by the OnPhone Tracking System and the accuracy of the reports. They have saved thousands of dollars on their media spend, target media that produces the greatest results and accurately measure their ROI.

Other clients are also using the OnPhone Tracking System. We would highly recommend it to all companies!

Tuovi Traub,
PARTNERSHIP MARKETING

www.partnership.ca/

It has always been a challenge to determine which media source, whether print advertising, internet or site signage, are generating sufficient leads to justify the considerable expense.

Magazine and newspaper advertisers always promise readership and market share; however that does not necessarily translate into qualified traffic and solid sales leads.

OnPhone Inc. provides Regal Park Homes with real time data that shows us how many phone leads we are generating from our advertising and marketing campaigns, by setting up unique National Toll-Free phone numbers that are placed in each piece.

The system is very user friendly. All reports are generated by email to the appropriate managers and can also be accessed by entering a username and password. The managers also have the ability to monitor and review incoming leads, to see how our representatives are handling the inquiries.

The system is very cost effective and does not interrupt our computer or phone systems. Calls are simply re-routed to each sales office.

The OnPhone system has enabled Regal Park Homes to be more proactive in our marketing strategies, advertise and market with more confidence, place advertising with media properties that are generating the greatest results. We have established an accurate return on our advertising and media investments.

I would highly recommend the OnPhone Call Tracking service to all Home Builders.

Sincerely,
Paul Mondell

“The OnPhone Training Workshop has produced results for our Sales Team.”

The sales reps were energized and enthusiastic during the OnPhone training programme. They learned how to handle incoming sales leads more confidently and book appointments more effectively.

The OnPhone Telephone Log is a great reference tool that is used after the training. It enables the reps to follow a thorough but simplistic process that they can use over and over each time they pick up the telephone.

The OnPhone training facilitators were very knowledgeable and professional in their approach providing an interactive forum. Role playing sessions were performed to uncover the strengths and weaknesses of each of the reps.

I would strongly recommend the OnPhone” Make Every Call Count” training to all Automotive Sales Consultants.

I am very confident in OnPhone and the skill that Karin and Wayne bring with the business. They have fulfilled there commitment to our dealership and deliver a cost effective, 100% measurable programme.

OnPhone has accurately measured the return on our investment with our current media spend. Their detailed reporting of our media results has allowed us to be proactive on future campaigns in addition to trying new media sources.

I am pleasantly surprised at the volume of inquiries that we receive from our own web site. After listening to the calls we can now determine which calls are sales leads and which are service related.

“I am very happy with the OnPhone system and would recommend it to all automotive dealers.”

Chris Seedhouse
General Manager West York Chev Olds
www.westyorkchev.com

Karin Rossi and Wayne Galata from OnPhone have begun the process of providing the New Roads Automotive Group with a complete Media Measurement solution that includes Call Tracking Metrics and Web Analytics.

The vital data and reports that OnPhone provides analyze the effectiveness of our current marketing and advertising efforts and accurately measure the return on investment.

This exercise enables the New Roads Automotive Group to be pro-active with new marketing initiatives as well as focusing on the media sources that are producing the greatest results.

Karin and Wayne have spent many years in the automotive industry including an extensive media background. They bring many tangibles to the table as well as a very high level of service.

I am very confident in their ability to knowledgeably recommend cost effective solutions and customize strategies to improve my bottom line.

Michael Croxon
President
The New Roads Automotive Group
www.newroads.ca

I was very excited to implement the OnPhone solutions cycle. It was important to our dealership to be able to track our media effectiveness accurately. We were also in need of a system that would allow us the ability to listen to our sales calls for training purposes.

OnPhone not only has the call recording feature but they will also analyze our phone leads and provide us with a Call Monitoring Report that scores each call based on set criteria. This has enabled us to work with my sales representatives to uncover their strengths and weaknesses in a positive platform with 3rd party analysis.

Wayne and I have spent time discussing cost effective ways of reaching our existing customers, and strategies of marketing to media properties that are generating the greatest returns. OnPhone also offers us consultation based on a combination of the call tracking data and their expertise of the industry.

“It’s refreshing to be working with Wayne once again; I value his recommendations”

Chris Catsanos
Sales Manager Acura in Markham
www.acurainmarkham.com

Dear Wayne,

Thank you very much for giving us the opportunity to participate in such a wonderful product. The “OnPhone Call Tracking System” has proven to be a big eye opener for our dealership. The reports that OnPhone provides, accurately measures the volume of sales leads that are generated from each media source. Having the ability to listen to incoming calls allows us to determine the quality of each lead and how the sales staff handles the call. It also determines whether the inquiries are sales or service related providing a better planning process for future marketing campaigns based on the results we see from your product. OnPhone’ training module, “Make Every Call Count”, is geared directly at handling phone inquiries.

OnPhone has successfully trained our sales team to improve their call to appointment ratios, and generate more face to face selling opportunities. The reps enjoyed the interaction and the energy of the training as well as the positive delivery from the facilitators. Our reps are now more confident in handling telephone leads and are now more positive with showroom customers.

“Great Job OnPhone!”

Yours truly,
David Wood
www.davewoodmazda.com